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Embracing Design Thinking: A Pathway to Innovation

This blog post explores design thinking, a human-centered innovation approach focused on user needs. It highlights key principles—empathy, problem definition, ideation, prototyping, and testing—and outlines benefits such as enhanced collaboration. Practical steps for implementation are provided, promoting a culture of experimentation to drive innovation.

03 December 2024
Author: Lisa Carson
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How we Build Personas at Rise Strategy

At Rise Strategy we believe that the customers comes first and we strive to understand the needs and requirements of our customers. Understanding the requirements of the customer is one of our core values as it enables us to build products according to the requirements of our customers.

04 August 2016
Author: Shayan Ahmad
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The Difference between UX and UI

The two components (UI and UX) are pivotal to a website or a product. UI refers to the User Interface and UX stands for User Experience. Although both of these are professionally related but they are quite dissimilar, alluding to different procedures and design order. The UI design is what we point out as graphic design, where UX is a more systemic and practical sector.

30 June 2015
Author: Shayan Ahmad
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