Information architecture (IA)

You wouldn’t want your users to be completely lost in the jumbled site without having a direction to the content they are searching for. IA defines the content and aids your users to reach there with ease.

What does it involve?

We help your users to find what they want or expect by creating a well-organized IA for your website.

• First we get hold of the content that is already there and focus on what the business requires.
• We conduct stakeholder strategy workshops, user interviews with end users
• We create user journeys and user flows.
• We present you with an IA diagrams.

Having an appealing interface of the website makes the path clear for the user and saves an enormous amount of time.