Interviews

We aim at penetrating inside your users’ minds that what goes around in there to see everything through their perspective.

How do we do it?

From one-on-one interviews to group interviews are held.

• The topics of attention are narrowed down by this process.
• The users talk about themselves using the discussion guide.
• Various activities can get participants comfortable and provide in-depth insight.
• Feedback can be collected for specific ideas or concepts.
• We study and figure out user behaviours and needs.

To know about the daily lives of the users is not the aim or the objective of the interviews but the goal is to understand their behavior. We look for opportunities for improvement and close the gaps if any.